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Advertising On-Premise
As we hear time and again, your website is your virtual showroom.As a forward-thinker, I’d like to go one step farther.I believe your showroom should be your second website.As a matter of fact, your...
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Exercise Your Digital Muscles
The automotive dealership functions much the way the human body does. Each department operates similar to an organ, controlling that given part of the dealer body. When one fails, it affects the...
View ArticleThe Trapper Keeper Initiative
If you are of my generation, you know that an essential item of your elementary school life was the iconic Trapper Keeper. They were note pads and color-coded filing systems all rolled into one. They...
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How Fruity is Your CRM?
To this day, a guiding principle of DealerKnows is that a well-utilized CRM is the most valuable piece of technology in a dealership. Some dealers bite off more than they can chew, while many others...
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Have You Stopped Being a Human?
Last week, I found myself in a conversation regarding automated follow-up. New technologies are cropping up, not just inside of CRM/ILM tools, but actual stand-alone services that use “intelligence” to...
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DealerKnows Oversees Technology Awards for Dealer Marketing Magazine
The winners of Dealer Marketing Magazine’s Technology Awards were revealed this month, and DealerKnows played a big part. Joe Webb, founder of DealerKnows, had been one of the judges in past years for...
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Making Your Dealership Mobile: The Art of Showrooming
As I walked through the showroom of a dealership I was training, I noticed something very customary, quite disturbing, and yet unspoken. I saw every customer looking at their phone while in the...
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A Great CRM is Like My Wife
(This blog was originally written for and published by DealerRefresh, but given the fact that I just celebrated my 11th anniversary to my beautiful wife, I felt it was worthy to post on DealerKnows)...
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Your Computer Sucks!
Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name). How can I assist you?”, there is one phrase your people use almost as much. “Sorry, my computers running...
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How Much Chat is Too Much Chat?
It is turning into the Times Square of today’s website homepage. A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat...
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7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a...
View ArticleCarStory: A Word from Used Car Experts
DealerKnows was honored to hand-pick leading thought-leaders from around the nation to be on the first CarStory Advisory Council. An entire day was spent sharing a collective vision on the improvement...
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Does Your Dealership Need a Traffic Cop?
Have you ever run a red light? Did you do it by accident? Not paying attention? Did you need to because you were in a hurry? Or maybe you did because no one was around and you just felt like it. Could...
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Don’t Promise, Prove
Here lies the obligatory first paragraph about how consumers are online and absorbing information now more than ever, yada yada yada. You’ve heard it before. It’s beaten to death in every blog you...
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Which CRM Best Practices Are You Missing?
After years of analyzing metrics, utilization, and communication, DealerKnows has pinpointed the key CRM best practices with the most profound impact on dealership results. And they aren’t the ones...
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Do You Tighten Your CRM Belt?
I spend more time thinking about CRMs than I should. Even if a perfect one existed, users of the tool would find a way to mess it up. Last week I was reviewing how a lead was handled on behalf of a...
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Making Your Dealership Mobile: The Art of Showrooming
As I walked through the showroom of a dealership I was training, I noticed something very customary, quite disturbing, and yet unspoken. I saw every customer looking at their phone while in the...
View ArticleClik here to view.
A Great CRM is Like My Wife
(This blog was originally written for and published by DealerRefresh, but given the fact that I just celebrated my 11th anniversary to my beautiful wife, I felt it was worthy to post on DealerKnows)...
View ArticleClik here to view.
Your Computer Sucks!
Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name). How can I assist you?”, there is one phrase your people use almost as much. “Sorry, my computers running...
View ArticleClik here to view.
How Much Chat is Too Much Chat?
It is turning into the Times Square of today’s website homepage. A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat...
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